Casa Academy

Reviewed by Casa Academy and updated July 29, 2026 using the current DBPR checklist and Pearson VUE scheduling guidance.

Blind Ad

A blind ad is a real estate advertisement that solicits business without clearly identifying the licensed brokerage or broker of record, often listing only a phone number or generic brand.

Exam context

Select the ad that complies: it must name the broker or firm as required by state rules. Blind ads are an ethics and licensing issue, separate from fair housing copy, though both can appear in one fact pattern.

Why regulators restrict blind ads

Consumers need to know which licensed firm will represent them and who supervises the transaction. Ads that hide brokerage identity make it harder to verify licensure and invite unauthorized practice. Most state commissions require the broker's name and contact information on promotional materials.

Common violations in digital marketing

A Facebook post offering "3-bedroom homes under $400k" with only a personal cell number and no broker logo may qualify as a blind ad. Team branding must still trace to the supervising broker. Exams test whether the ad identifies the brokerage, not just the individual agent nickname.

Examples

  • Newspaper classified

    A line ad reads "Call for great deals" with a mobile number and no company name. This is a classic blind ad violation in many states.

  • Compliant yard sign

    A sign lists the agent name, brokerage legal name, and state license number as required locally, so shoppers know who holds the listing.

Keep studying

Practice blind ad questionsEnroll in pre-licensing

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